The post-Covid-19 recession has underlined once again how when times are tough, cash is king. And when cash is king the corporate treasurer looks to squeeze more cash out of each business by reducing working capital. Working capital forecasts get trimmed by the creative division accountant when his or her expansion-minded manager wants a pet project to clear the corporate hurdle-rate. Working capital increases get blamed by everyone when businesses beat their profit forecasts but they still fall short on cash flow. No wonder there is continuous pressure to cut working capital.
But most businesses need working capital. Their customers do not pay straight away. Stocks are needed to cushion against gaps between production runs and raw material shipments, and to protect against long lead times in the supply chain. There is a race between increasing complexity and just-in-time service demands (which increase the need for stock cushions) and increasing efficiency of supply chains, sales forecasting, cash collection and stock control systems (which reduce working capital). The evidence from the PIMS database is that the latter have won: working capital to sales is one of the few ratios where we see a consistent downward trend over time—see Figure 1. This is an effect that is seen in the economy as a whole, but it appears to be even stronger in the PIMS sample (perhaps because PIMS findings focus managers’ attention on investment intensity). The reduction has mainly been due to raw materials + work in progress and some increase in payables.
Figure 1: Working capital in the PIMS database has fallen as a % of sales
A high level of working capital intensity (measured as the ratio of working capital to sales) hits cash flow from two directions: it reduces the ability of a business to generate cash, and it increases the need of a business to absorb cash (Figure 2). Cash flow is defined here as after-tax net income plus depreciation (cash generation) minus the sum of increase in working capital and capital expenditure, (cash use). Both investment and income are stated before financing and financing costs (interest and dividends).
Figure 2: The deadly scissors: working capital intensity clobbers cash flow two ways – increased cash needs and reduced cash generation
As working capital intensifies, cash generation decreases. This is because of the increasing “desperation factor” of asset-heavy businesses—they need to keep volumes high to have a chance of transforming the assets into cash, so indulge in marginal-cost pricing and other prof-it-reducing actions. Also, the denominator in cash generation / investment is higher so the ratio tends to be lower. On the other side of the ledger, cash use is a higher % of investment in working-capital intensive businesses (the difference even bigger as a % of sales). This is because as a business grows it is always possible to turn off the fixed capital tap, but working capital needs rise inexorably: each 1 % of sales growth requires a 1 % increase in working capital, and if there is a lot to start with there will be even more in the end, as a % of investment. So net cash flow gets scissored between the two lines: businesses with working capital over 30 % of sales typically have negative cash flows.
Managers want to know whether working capital can be cut without causing long-term damage to profits and cash flow. They want to pinpoint those businesses with the most leeway to make cuts, and to cross-check working capital projections for proposed new projects against realistic working capital requirements. Perhaps most urgently of all, they want to eliminate wishful thinking from cash budgets. To accomplish these goals, managers must understand the pressures that affect a business’s demand for working capital. They must also set objective benchmarks that take those pressures into account, and they must plan working capital needs accordingly.
Understanding the pressures on working capital
The diversity of business experiences in the PIMS database enables us to see how strategic pressures shape the working capital profiles of different businesses. The ratio of working capital to sales varies from negative values to over 75 %. The inverse, working capital turnover, goes correspondingly from infinity to 1.33. However, as Figure 3 shows, most businesses lie in the range of 5 % to 25 % (or 20 to 4 turns). About thirty factors affect working-capital levels. Those that increase working capital in a business, and that lie somewhat within management’s control, comprise three main categories:
the sales force pushing for extra sales via better service
the distribution system getting strung out and unwieldy
the production process becoming troublesome to manage.
A fourth category comprises the strategic strengths that help a business to defuse pressures that tend to increase working capital. The more interesting effects in each category are detailed below.
Figure 3: Working capital intensity varies enormously across different businesses
The push for sales
Working capital requirements are elevated in sales-driven businesses. One symptom of this is a large sales force. This can be both the cause and the result of an emphasis on extra sales. Another symptom is businesses where auxiliary services (warranties, after-sales service, technical support, etc.) are important: these add complexity to the field activity. Sales push is particularly important when the value offering is perceived by customers to be inferior to competitors’ products. The evidence is shown in Figure 4. In all such situations, readily available inventory or relaxed credit terms can often make the salesperson’s life easier. It would appear that such temptations are resistible, and that an organizational solution is required to reward a large and powerful sales force on levels of receivables and finished-goods inventory as well as sales performance.
Figure 4: Marketing creates pressure to add working capital
The maze of distribution
Two factors that are related to the distribution system push up working capital levels. First, logistics and the sheer complexity of long-distance transport and international trade increase working capital. Both goods and money spend interminable periods in transit, wait for complex documentation, and sit out innumerable holidays. Second, the difficulty of predicting demand increases inventories in businesses whose products follow irregular and infrequent purchase patterns, or whose products change frequently, or whose products rely on artistic judgment for success. Such unpredictability pushes up working capital, since the gravy train will move on if you are out of stock. The effects of both logistical problems and shifting demand are shown in Figure 5: working capital gets pushed up by high export levels, geographically scattered customers, or infrequent purchases.
Again, in a well managed company, these pressures can often be resisted by “chasing” international transactions, getting better market information, and deepening the relationship with distributors.
Figure 5: Distribution requires working capital
The snarl-ups in production
Figure 6 shows one important finding and one important “non -finding.” It appears that working capital is affected more by the complexity of production than by the quantity of production equipment. A high level of R&D usually indicates a high degree of technical sophistication, which can loom much larger in the production manager’s mind than inventory control. We measure fixed capital intensity by the ratio of gross book value (GBV) to value added capacity (Value added / capacity utilization): this corrects for different levels of capacity utilization. If anything this slope is weakly negative: higher mechanisation can reduce inventories slightly.
Adding bins of work in progress is a desperate remedy for continual breakdowns or complex machine scheduling; a well focused business would improve production engineering, production planning and quality control while rationalizing its product lines.
We have seen that pressing problems often cause a business to lose control of working capital. When the business has offsetting strengths, such as good market share or capacity utilization, management has more breathing space to deal with working capital (Figure 7). Businesses with these strengths achieve working capital economies of scale in many ways. A larger sales base accomplishes the following:
Statistically reduces random bunching of orders, so proportionately less stocks is required
Increases the number of line items in production at any moment (if different items are produced in the same equipment) and consequently cuts the need for a “cushion” of spare inventory
Boosts leverage vis-a-vis suppliers, thus cutting the cost or improving the credit terms on raw-material inventory
Spreads the overhead cost of devoting expert resources to the problem of inventory control.
The slight uptick for businesses reporting capacity utilization over 100 % suggests that such situations are particularly stressed, and working capital control is not management’s top priority. Note also that these effects, while significant, are weaker than the ones above (in contrast to the effects of share and capacity utilization on profitability, which are very strong).
Even though businesses with a strong competitive position are most likely to achieve these savings, weaker businesses can still strategically manoeuvre to achieve similar economies—by taking steps like these:
Focusing on customers who will order ahead
Pruning the product line
Outsmarting the big guy
Such manoeuvres have implications beyond their effect on working-capital levels. They should be considered, along with all aspects of strategic position, in the context of a full strategy exercise.
Figure 6: Technology, not fixed capital, drives up working capital
Developing a benchmark for working capital
Many businesses track their working capital intensity against industry peers. This helps them allow for the idiosyncrasies of their industry. However, an industry norm does not distinguish among businesses within the industry. It gives no clues as to why the industry operates as it does, or how it might change. Typically, too, the information is only available at the 3-digit S1C level (e.g., “General Industrial Machinery & Equipment”), concealing real differences germane to particular market niches. The alternative is to track historical and planned working capital against a “par” value derived from the factors discussed in this document. This benchmark complements (and often improves on) any benchmark derived from industry peers or corporate averages.
Planning for working capital needs
We saw in Figure 2 that high working capital drains cash flow. Not surprisingly then, above-par working capital levels do similar damage to cash flow. More surprisingly, there is no offsetting benefit in terms of market-share gain. Contrary to what one might expect, businesses carrying above-par working capital gain share at the same (or lower) rate as businesses with below-par working capital (Figure 8).
Figure 7: Strengths offset pressure for working capital
We are forced to conclude that a significant deviation from par measures management effectiveness rather than tactical aggressive-ness, though factors not present in the current PIMS database, like seasonality or perishability, may be important in specific cases. Half of the businesses in the PIMS database lie within 7 points of their par Working Capital / Sales ratio:
A business more than 7 points below par is in the top quartile in “effectiveness of working capital control.” So, how hard-working is your working capital?
Working capital is defined as the short-term assets and liabilities necessary for running the business, as opposed to financing it. It therefore includes trade receivables less trade payables, stocks (inventories of raw materials, work in progress, and finished goods), plus or minus any other short term assets and liabilities (e.g. holiday pay accrued, progress payments from customers, rebates due from suppliers etc.). Return On Investment (ROI) is measured pre-tax and prior to finance charges. Investment is fixed assets at net book value plus working capital.
Working capital levels in all figures (except Figure 1) have been corrected for the reduction over time by being restated as for 2008. There are also corrections for accounting method and inflation: the numbers are restated as for FIFO (first in first out) accounting and 3 %pa inflation rate.
Businesses are arranged in charts at equal additive or multiplicative intervals to illustrate the range of the PIMS database. There are not equal numbers of businesses in each group.
“Relative Value” measures where this business falls on the “value map”, which plots customer preference vs. competitors on non-price attributes against relative price. Lower price and superior quality translate into positive.
Relative value, higher price and inferior quality into negative relative value. Zero relative value means “fair value”, i.e. the relative price is in line with relative customer preference. The scale is in standard deviations (i.e. 62 % of observations are between +/- 1, 95 % between +/- 2, 99 % between +/- 3).
The PIMS database currently contains the strategy experiences, good and bad, of over 3800 product and service businesses provided by participating companies. Each experience is documented in terms of the actions taken by the business, the nature of its served market, the kind of competitive environment, and its financial results. In all, 500 distinct characteristics of each business experience are available for study. The evidence shows that cross-industry modeling provides more appropriate benchmarks than taking “best in industry”—which can be disastrous for weaker competitors if they then attempt to take on the leader on the battleground where the leader is strongest.
It is dangerous to use the research findings in this document in isolation. There are many interactions between strategic factors that need to be taken into account when determining strategy. This requires access to the full PIMS toolbox, including par models and analysis of “look-alikes”, as well as consultancy assistance in correctly defining and profiling the relevant strategic business units and their market boundaries.
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