We developed Customer Value Analysis (CVA®) software to support senior level managers in the area of:
Customer Value comes as close to being a panacea for business problems as anything else that has been suggested to date. Businesses offering customers preferred products or services at better-than-fair prices are more profitable. They gain market position more rapidly than those offering inferior value. There is, however, a moderate cost for getting to superior value.
To learn more about the meaning of Customer Value and Customer Value Analysis (CVA®) please take a look on our latest research article (click here).